Chrysler’s Electric Dreams Shattered : In a surprising turn of events, Chrysler’s highly anticipated electric crossover, which was set to debut later this year, has been officially put on hold. The announcement came through a leaked internal Stellantis email, marking another setback in the company’s journey toward electrification.
Chrysler’s Electric Dreams Shattered : The Journey So Far
The story of Chrysler’s electric crossover began with great promise when the company unveiled the stunning Airflow concept in 2022. This two-row crossover was meant to be Chrysler’s first step into the electric future, built on Stellantis’ sophisticated STLA Large platform – the same architecture underpinning the upcoming Jeep Wagoneer S and Dodge Charger Daytona EVs[1]. The vehicle was positioned to compete directly with established players like the Ford Mustang Mach-E, Tesla Model Y, and Volvo XC40 Recharge.
Chrysler’s Electric Dreams Shattered : Design Evolution
The original design, inspired by the Airflow concept, was meant to showcase Chrysler’s new design language. However, under the direction of Stellantis’ head designer Ralph Gilles, the project evolved in a new direction. The company later revealed its updated vision with the radical Halcyon concept, suggesting a more futuristic approach to the crossover’s design[1]. The revised design reportedly performed well in customer clinics held in Los Angeles, featuring a more modern overall aesthetic while retaining some of the Airflow concept’s distinctive elements[4].
Chrysler’s Electric Dreams Shattered : Technical Specifications
While specific details remained under wraps, the crossover was expected to leverage Stellantis’ advanced STLA Large platform. Initial projections suggested an impressive driving range of up to 440 miles, positioning it as a strong competitor in the electric SUV segment[7]. The vehicle was slated for production at the Windsor, Ontario plant, alongside the Chrysler Pacifica minivan and STLA Large-based Dodge Charger.
Chrysler’s Electric Dreams Shattered : Safety and Technology
The crossover was expected to inherit Chrysler’s comprehensive safety suite, similar to what’s found in their current lineup. This would have included features like Full-Speed Forward Collision Warning with Active Braking, Pedestrian Automatic Emergency Braking, and advanced Blind Spot Monitoring systems[3]. The vehicle was also planned to integrate with Chrysler’s new digital customer experience platform, allowing customers to configure, order, and schedule delivery through an innovative online interface.
Chrysler’s Electric Dreams Shattered : The Current Situation
As of January 2025, Chrysler CEO Christine Feuell has confirmed that the program is paused while the company reassesses market conditions and customer preferences[4]. This decision has led to an immediate suspension of all spending associated with the program, as communicated to suppliers.
Chrysler’s Electric Dreams Shattered : Future Outlook
Despite this setback, Chrysler isn’t abandoning its electrification plans entirely. The company is proceeding with other initiatives, including an updated Pacifica scheduled for 2026 and plans for an electric Pacifica variant[4]. Additionally, Chrysler has confirmed work on a separate crossover and a model inspired by the Halcyon concept.
Chrysler’s Electric Dreams Shattered : Market Impact
The pause in development comes at a crucial time for Chrysler, whose current lineup consists primarily of the Pacifica minivan. The brand has seen mixed sales results, with a significant rebound in the fourth quarter of 2024 despite an overall 7% decline in U.S. sales for the year[10]. This decision to halt the crossover’s development raises questions about Chrysler’s position in the rapidly evolving electric vehicle market.
Chrysler’s Electric Dreams Shattered : Brand Strategy
Under Feuell’s leadership, Chrysler maintains its commitment to an all-electric future, though the timeline may be shifting. The company continues to receive investment for new products, and Feuell has emphasized Chrysler’s bright future within the Stellantis portfolio[4]. The brand is also developing a new digital customer experience website and implementing artificial intelligence in customer support centers .
Chrysler’s Electric Dreams Shattered : Industry Context
This pause in development reflects broader industry challenges in the electric vehicle market. As automakers navigate changing consumer preferences and market conditions, strategic reassessment of product plans has become increasingly common[8]. The decision also highlights the complexities of transitioning traditional automotive brands into the electric era.
The story of Chrysler’s electric crossover serves as a reminder of the challenges facing traditional automakers in the electric vehicle transition. While the immediate future of this particular model remains uncertain, Chrysler’s commitment to electrification continues, albeit with a more measured approach. As the automotive landscape continues to evolve, the success of Chrysler’s electric strategy will depend on its ability to align product development with market demands and consumer expectations.