2025 Genesis G90 : The 2025 Genesis G90 isn’t just a luxury sedan—it’s a revolution wrapped in Korean craftsmanship, challenging decades-old European dominance. With a starting price of $89,700 (₹7.4 crore in India via gray markets), this 409HP powerhouse combines Bentley-level opulence with tech that leaves Tesla scrambling. But does it have what it takes to dethrone the Mercedes S-Class? Let’s dissect the machine that’s rewriting the rules of luxury.
Launch Details: Genesis’ Global Ambition
The 2025 Genesis G90 quietly debuted as a refined iteration of its 2023 redesign, reaffirming Hyundai’s luxury arm as a global contender. While U.S. buyers enjoy official dealership networks, Indian enthusiasts face a steeper path:
- U.S. Pricing: Starts at $89,700 (₹7.4 crore) for the base 3.5T AWD, soaring to $101,250 (₹8.4 crore) for the hybrid E-Supercharger trim.
- Gray Market Reality: Indian imports command ₹7.4–8.4 crore due to 100% import duties, positioning it as a niche rival to the Mercedes S-Class (₹18 crore).
- Black Edition: Unveiled at Busan Auto Show, this variant sports murdered-out trim, 21-inch alloys, and an obsidian interior—likely hitting U.S. dealers by late 2025.
Genesis’ strategy? Underprice Germans by 30% while overdelivering on tech. The result? A sedan that’s stealing S-Class buyers in droves.
Design: Elegance Without the Flash
The G90’s design philosophy screams “quiet luxury”:
- Exterior: A 207.7-inch silhouette with a Bentley-esque rear pillar, 20-inch alloys, and a 0.27 Cd drag coefficient. The Black Edition adds gloss-black grille, wheels, and badges.
- Interior: Palatial rear legroom (47.8 inches), Valcona leather seats, and open-pore wood trim. The E-Supercharger trim includes massaging rear seats with calf rests and a champagne fridge.
- Customization: 14 exterior colors (Uyuni White, Capri Blue) and 18 interior combos (Bordeaux Brown, Dune Beige).
Unlike the S-Class’ tech-heavy cockpit, the G90 balances analog elegance with digital smarts.
Engine & Performance: Korean Muscle
The G90 offers two powertrains, both mated to an 8-speed automatic:
- 3.5L Twin-Turbo V6 (Base):
- 375 HP / 391 lb-ft torque
- 0–60 mph: 5.3 seconds
- Fuel Economy: 18 city / 26 highway (6 kmpl city / 8.9 kmpl highway)
- 3.5L E-Supercharged V6 Hybrid (Range-Topper):
- 409 HP / 405 lb-ft torque (48V mild-hybrid boost)
- 0–60 mph: 4.8 seconds
- Fuel Economy: 17 city / 24 highway (5.7 kmpl city / 8.1 kmpl highway)
While it won’t out-drag an AMG S63, the G90’s adaptive air suspension with road preview scans surfaces 15 times per second, gliding over potholes like a magic carpet.
Technology: Silicon Valley Meets Seoul
The G90’s tech suite shames legacy rivals:
- 12.3-Inch OLED Dual Screens: Curved dashboard display with split-screen nav, wireless Apple CarPlay/Android Auto.
- Bang & Olufsen 23-Speaker Audio: 3D soundstage with QuantumLogic Surround.
- Remote Smart Parking: Summon your G90 via smartphone—perfect for tight Mumbai alleys.
- Biometric Access: Facial recognition and fingerprint scanner replace keys.
The pièce de résistance? Executive Lounge Package: $10K adds reclining rear seats, 10.2-inch touchscreens, and a fragrance diffuser with “Jeju Orchard” scent.
Safety: Armored Luxury
Genesis didn’t cut corners on protection:
- 10 Airbags: Including center-mounted front and rear side-impact.
- Night Vision Assist: Thermal camera detects pedestrians up to 985 feet.
- L3 Autonomous Driving: Hands-free on highways, adaptive cruise with stop-and-go.
- Cybersecurity: Blockchain encryption for OTA updates.
Euro NCAP awarded it 5 stars, praising its autonomous emergency steering and robust chassis.
Efficiency & Practicality: Not for the Frugal
Let’s be clear—this isn’t a Prius:
- Fuel Tank: 21.1 gallons (80 liters), ideal for Delhi-Mumbai runs.
- Cargo Space: 13.1 cu-ft (371L)—fits four golf bags or two Bulgari suitcases.
- Hybrid Tech: Mild-hybrid system saves fuel at stoplights but prioritizes power.
For ₹7.4 crore, expect 6 kmpl in traffic—ouch. But hey, you’re paying for velvet-lined opulence, not eco badges.
Price & Availability: The 1% Club
- U.S.: $89,700–$101,250 (₹7.4–8.4 crore)
- India: Gray market imports at ₹7.4–8.4 crore (Mercedes S-Class: ₹18 crore)
- Warranty: 5-year/60,000-mile coverage, 10-year powertrain, 3-year free maintenance.
Lease deals start at $1,279/month—cheaper than an S-Class’ insurance.
Heritage & Evolution: From Hyundai to World Beater
Genesis spun off from Hyundai in 2015, but the G90’s roots trace back to 1999’s Hyundai Equus. The 2025 model marks its third generation, leveraging Hyundai’s Formula E tech and Sonata’s design language. While Mercedes flaunts history, Genesis bets on value: the G90 undercuts the S-Class by ₹10 crore in India, offering 90% of the luxury for 50% of the price.
Verdict: The S-Class Slayer
The 2025 Genesis G90 isn’t perfect—its trunk’s small, and mileage hurts. But for CEOs tired of German snobbery, it’s a revelation. Think of it as a Rolex Daytona at Casio prices: all the prestige, none the pretense.As one Dubai-based importer quipped: “Why pay ₹18 crore for a Mercedes when you can get Korean royalty for half?” The G90 isn’t just a car—it’s a middle finger to tradition.Ready to join the revolution? The G90 awaits—if you can find one.
Genesis G90 Q&A: Burning Questions
Q: How does it compare to the Mercedes S-Class?
A: The S-Class wins on brand cachet, but the G90 matches its tech and beats its price. Think of it as a Sonderweg—German engineering without the markup.
Q: Is the hybrid worth ₹8.4 crore?
A: If you crave 409HP and massaging seats, yes. Otherwise, the base model’s 375HP is plenty.
Q: Can it handle Indian roads?
A: Adaptive air suspension lifts the chassis by 1.2 inches in Rough Road mode. Still, avoid speed breakers—ground clearance is just 5.9 inches.
Q: Why no V8?
A: Emissions norms killed the 5.0L V8. The twin-turbo V6 hybrid fills the gap with 409HP.
Q: Will Genesis launch officially in India?
A: Rumors suggest 2026—with CKD kits to dodge taxes. Until then, gray markets rule.