Mahindra Thar Roxx : The Mahindra Thar Roxx isn’t just a larger version of its iconic sibling—it’s a bold reimagining of what a lifestyle SUV can be. With its fusion of rugged off-road DNA, futuristic tech, and family-friendly practicality, the Thar Roxx has rewritten the rulebook for adventure vehicles. From its jaw-dropping panoramic sunroof to its military-grade safety, here’s why this five-door titan is India’s most disruptive SUV since the original Thar.
Mahindra Thar Roxx Launch Details: Independence Day Blockbuster
Mahindra unveiled the Thar Roxx on August 15, 2024, exactly three years after the second-gen Thar’s debut, at the Bharat Mobility Global Expo. Priced aggressively from ₹12.99 lakh (petrol) to ₹23.09 lakh (diesel 4×4 AT), it undercut rivals like the Force Gurkha 5-door while offering premium features unheard of in its segment. The launch triggered an avalanche of over 1.76 lakh pre-orders, stretching waiting periods to 15 months. Deliveries began in October 2024, with Mahindra prioritizing festive-season buyers.
Mahindra Thar Roxx Design: Brutalist Art Meets Urban Chic
Gone are the utilitarian vibes of the original—the Roxx flaunts a Mercedes G-Wagen-inspired boxy silhouette with modern twists. The 6-slat chrome grille, C-shaped LED DRLs, and 19-inch diamond-cut alloys scream premium, while the dual-tone “Stealth Black” roof option adds menace. At 4,428 mm long and 1,923 mm tall, it’s 443 mm longer and 68 mm taller than the 3-door Thar, offering best-in-class shoulder room.Inside, the cabin rivals luxury sedans: dual 10.25-inch screens dominate the dashboard, ventilated leatherette seats pamper front passengers, and a panoramic sunroof bathes the cabin in light. Practical touches like 60:40 split rear seats and 295L boot space (expandable to 1,200L) make it a road-trip champion.
Mahindra Thar Roxx Specifications: Built to Dominate
The Roxx rides on Mahindra’s new M_GLYDE ladder-frame chassis, shared with the Scorpio N, engineered for 30% better torsional rigidity. Key specs:
- Wheelbase: 2,850 mm (vs. 2,450 mm in 3-door)
- Ground clearance: 226 mm (unladen)
- Water wading: 650 mm
- Fuel tank: 57 liters (diesel), 50 liters (petrol)
Mahindra Thar Roxx Safety: Fortress on Wheels
The Roxx scored a historic 5-star Bharat NCAP rating (31.09/32 adult, 45/49 child), a first for any body-on-frame SUV in India. Standard armor includes:
- 6 airbags (including side and curtain)
- Level 2 ADAS: Adaptive cruise control, lane-keep assist, auto emergency braking
- 360-degree camera with blind-spot monitoring
- Electronic Locking Differential (ELD) – an Indian SUV first
Higher trims add night vision assist and driver fatigue alerts, making it as safe in Mumbai traffic as on Ladakh trails.
Mahindra Thar Roxx Engine & Performance: Diesel Dominance
Two engine options cater to diverse needs:
- 2.0L mStallion Turbo-Petrol: 175 PS / 380 Nm (6MT or 6AT)
- 0–100 km/h: 12.8 seconds
- Highway king with smooth power delivery
- 2.2L mHawk Diesel: 175 PS / 370 Nm (6MT/6AT, 4×4 optional)
- 90% torque from 1,500 RPM – perfect for rock crawling
- Terrain modes: Normal, Wet, Mud, Sand, Rock
The diesel 4×4’s WATT’s Link suspension and Hydraulic Rebound Stopper ensure buttery comfort on broken roads.
Mahindra Thar Roxx Technology & Features: Silicon Valley Meets Thar
- Adrenox Infotainment: 10.25″ touchscreen with wireless Android Auto/Apple CarPlay
- Harman Kardon 9-speaker system: Dolby Atmos for dune-bashing symphonies
- Connected Car Tech: Remote start, geofencing, live diagnostics via Mahindra’s app
- Voice Commands: “Hey Roxx, navigate to Rann of Kutch” in 8 Indian languages
Missing? Wireless charging is limited to top trims—a curious omission for a ₹20L+ SUV.
Mahindra Thar Roxx Efficiency & Practicality: Mileage King?
ARAI figures paint a rosy picture:
- Petrol: 12.4 kmpl (both MT/AT)
- Diesel: 15.2 kmpl (MT/AT, 4×4 included)
Real-world numbers tell a different story:
- Petrol AT: 9–11 kmpl in cities, 12–14 kmpl highways
- Diesel 4×4 AT: 10–12 kmpl cities, 14–16 kmpl highways
The diesel’s 650 km range on highways silences range anxiety, while the petrol’s 400 km city range keeps urbanites happy.
Mahindra Thar Roxx Price & Availability: Premium or Overpriced?
- Base MX1 Petrol MT: ₹12.99 lakh (stripped-down, no touchscreen)
- Mid AX5L Diesel AT 4×4: ₹21.09 lakh (sweet spot with ADAS and sunroof)
- Top AX7L Diesel AT 4×4: ₹23.09 lakh (Harman audio, ventilated seats)
Dealers report ₹21,000 booking amounts, with deliveries stretching to late 2025. Mahindra plans to boost production to 11,000 units/month by 2026 to clear the backlog.
Mahindra Thar Roxx Heritage & Evolution: From Warhorse to Lifestyle Icon
The original 1947 Willys CJ-3B begat the Thar lineage—a no-frills workhorse for farmers and armies. The 2010 Thar modernized the formula, but the 2024 Roxx marks a paradigm shift:
- 1998: Mahindra Classic – basic 4×4 for ₹5 lakh
- 2010: Thar DI – introduced CRDe tech, still spartan
- 2020: Thar 2.0 – lifestyle focus with touchscreen and ABS
- 2024: Thar Roxx – ADAS, sunroofs, and 5-star safety
This evolution mirrors India’s SUV buyers—from needing tools to demanding tech-loaded status symbols.
Mahindra Thar Roxx Q&A: Burning Questions Answered
Q: Can it handle Himalayan trails?
A: The diesel 4×4’s 226mm clearance and ELD eat rocks for breakfast. Just avoid the petrol RWD for serious off-roading.
Q: Is ADAS worth ₹2 lakh premium?
A: Yes. Adaptive cruise and lane-keep assist reduce fatigue on 10-hour drives to Goa.
Q: Maintenance costs?
A: 30% cheaper than Fortuner. Annual service: ₹7,000 (petrol), ₹9,000 (diesel).