Simple Electric 2025 : India electric vehicle (EV) revolution just got a jolt of simplicity! The Simple Electric 2025, a no-nonsense, budget-friendly EV, has stormed into the market with a starting price of ₹11.99 lakh (ex-showroom), offering a staggering 400 km range and fuss-free ownership. Designed for first-time EV buyers, this hatchback promises to democratize electric mobility without compromising on essentials. Here’s everything you need to know about the car that’s redefining affordability in India’s EV space.
Simple Electric Launch Details
The Simple Electric 2025 was unveiled at the Bharat Mobility Global Expo 2025 on January 15, with bookings opening immediately for a token amount of ₹25,000. Deliveries began in February 2025, targeting urban commuters and small families. Manufactured in a new facility in Pune, the car is positioned as a direct rival to the Tata Tiago EV and Citroen eC3, undercutting both with its aggressive pricing.
Simple Electric Specifications and Design
Exterior Design
- The Simple Electric embraces minimalist aesthetics, focusing on functionality over flair:
- Sleek Silhouette: Aerodynamic profile with a drag coefficient of 0.29.
- LED Lighting: Projector headlamps with C-shaped DRLs and LED taillights.
- 15-inch Steel Wheels: Basic yet durable, with full wheel covers.
- Color Options: Arctic White, Midnight Black, Ocean Blue, and Grass Green.
Interior Design
- Minimalist Dashboard: 8-inch touchscreen with physical buttons for AC controls.
- Fabric Seats: Durable upholstery with contrast stitching.
- Digital Instrument Cluster: Basic display showing speed, range, and battery status.
- Practical Storage: 20+ cubbyholes, including a chilled glovebox.
- Despite its budget focus, the cabin offers 315 liters of boot space—comparable to ICE hatchbacks.
Simple Electric Safety Features
- Safety is non-negotiable, even at this price:
- 4 Airbags: Dual front and side airbags standard.
- ABS with EBD: Ensures controlled braking on all terrains.
- Rear Parking Sensors: With camera display on the touchscreen.
- Tyre Pressure Monitoring System (TPMS): Real-time alerts.
- The high-strength steel structure and reinforced pillars aim for a 4-star Bharat NCAP rating.
Simple Electric Engine and Performance
- Powered by a 35 kWh LFP battery, the Simple Electric delivers:
- Motor Output: 95 PS and 190 Nm torque.
- Drive Modes: Eco, Normal, Sport.
- Acceleration: 0–60 km/h in 8.5 seconds (Sport mode).
- Top Speed: 140 km/h (electronically limited).
The front-wheel-drive setup prioritizes efficiency, while regenerative braking recovers energy during deceleration.
Simple Electric Technology and Features
- Tech is kept practical but modern:
- SmartConnect 8.0: Basic infotainment with Android Auto/Apple CarPlay.
- Ovi Maps Lite: Offline navigation pre-installed.
- Voice Commands: For calls and music.
- OTA Updates: For software improvements.
Notably absent are sunroofs, ADAS, or premium audio—staying true to its “simple” ethos.
Simple Electric Efficiency and Practicality
Range: 400 km (MIDC) / 320–350 km (real-world).
Charging:
- 3.3 kW AC: 0–100% in 10.5 hours (home charger included).
- 50 kW DC: 10–80% in 45 minutes.
- Running Cost: ₹1.2/km (vs. ₹6/km for petrol cars).
The lightweight chassis (1,180 kg) and low rolling-resistance tires enhance efficiency.
The Top variant adds alloy wheels, auto climate control, and a rear wiper. Available nationwide, deliveries face a 2-month waiting period due to high demand.
Simple Electric Heritage and Evolution
While the Simple Electric is a new brand, its parent company (a joint venture between Indian and European firms) brings decades of automotive expertise. The car’s LFP battery tech is borrowed from global EV trends, ensuring longevity and safety.
The Verdict
The Simple Electric 2025 isn’t just a car—it’s a movement. By stripping away frills and focusing on core EV essentials, it makes electric mobility accessible to millions. For ₹12 lakh, you get safety, range, and reliability without the premium price tag. As India accelerates toward an electric future, the Simple Electric proves that sometimes, less truly is more.